Like
many doll designers, Mihaela comes to the doll field from the fashion
industry. Mihaela has degrees in fashion design and textile
engineering and she ran a factory in Romania that produced ladies' designer
clothing. She came to the U.S. in the mid 90's seeking greater
opportunity and took a job as Product Development Director for Kid
Galaxy/Just Pretend which later became iDolls.com. There, she was involved in the creation of the Stardust
Classics, Little Sisters and Dream Doll Designer doll lines. "This was a dream
job for me and I was very, very disappointed when iDolls.com went out of
business." That was when she, with the help of Vernon Thornblad, the former
Art Director at Kid Galaxy and sculptor of the Stardust Classics dolls,
began work on new dolls. "I wanted this to be almost like a continuation to
the Stardust line", she said, "with new faces and lots of costumes to choose
from." Mihaela continued to work at Kid Galaxy until recently when she left
to devote full time to her new venture.
Mihaela wished to create
dolls with beautiful faces and went through several prototypes before settling
on the final molds, face paint and hair styles. She made changes based on
feedback from friends and colleagues, from market research and from doll
fanciers she contacted through the Internet. Because the dolls are manufactured
in China, it was a lengthy process before Mihaela was satisfied with the
appearance and quality of the dolls. The kinship with the
Stardust Classics dolls is evident in the sculpture (in this case done using a
3D drawing program on a computer) and in the costuming.
When asked if she played with dolls as a child, Mihaela's eyes lit up. "Yes,
I had many dolls, mostly vinyl. My mother still keeps my room as it was when I
left Romania, so they are still there." Mihaela loved making dresses for her
dolls, usually from her mother's cast-off clothing because she admired the fancy
fabrics and trims. "My mother was a bit old-fashioned in her dress", she said,
"but I liked that because I could make more interesting things than I could from
the other fabrics that were available."
The Julia doll has
authentic Renaissance and Medieval princess gowns that reflect her creator's
interest in history and these periods in particular. Isabella has shimmering,
flowing fairy costumes that come from Mihaela's love of fantasy and her desire
to have children use these dolls as springboards for their imagination. Both
dolls have extras that include capes and headpieces. This Fantasy Adventure
Collection of clothing is just the first that is planned. I saw trendy and sporty
modern outfits that are already prototyped in her studio.
The Carpatina Dolls are collectible but they are meant to be played with. "I
expect adult collectors to want these dolls but I also hope they will be loved by young girls." Because of this, Mihaela said, she had
to change her plans in order to keep the dolls affordable. The dolls will come
in simple starter outfits, reminiscent of the dresses she designed for the
Little Sisters dolls. The more lavish outfits,
which even include some fabrics she designed herself, will be sold separately.
She designed the outfits to be beautiful but not too delicate so they can
withstand real play in the hands of children (though not younger than three
years, she warned). In the future she hopes to have stories written for the
dolls based on her ideas. "I would like a short story to be included with each
new costume so that they can be put together to be a book about each girl's
adventures."
With the economy in its current state it is a risky time to be launching any
new business. However, Mihaela believes that iDolls.com failed for many of the
same reasons so many other dot-coms failed, not because of any lack of market
for play dolls. She is working on advertising to boost awareness of the dolls
with the hope that she'll be able to introduce another to the
line next year. (She hinted that the new doll will have red hair and green eyes and contemporary tastes.) Carpatina
Dolls are priced competitively with and can wear fashions made for dolls from
the Magic Attic Club, now owned by Marian, LLC. Stardust Classics clothing and
other clothing for
the Kid Galaxy/Just Pretend doll lines, some of which was designed by Mihaela herself,
also fit the Fantasy Adventure dolls.
Carpatina Dolls are a beautiful new addition to the vinyl play doll market.
It is exciting to have something new and yet so familiar to add to our
collections. I was so impressed by the beauty and quality of these dolls that
Julia in her white dress will soon be part of my personal collection.
The dolls can be pre-ordered now at
www.carpatina.com where you can also see Mihaela's line of Renaissance,
Medieval and Gothic adult clothing. At her web site you can also purchase some
Stardust Classics and Little Sisters items. The Carpatina Dolls are $69.00, the
Fantasy Adventure Collection outfits start at $34.00 and the extras are $28.00.
The dolls will come in sturdy boxes. Carpatina Dolls will be sold in select doll
stores, and also through the company web site and a catalog that
should be released before the 2002 holiday season.